Energizing Your People For Results

Photo by Kevin Malik on Pexels.com

‘Rather than trying to get more out of people, organizations are better served by investing more in them and meeting their multidimensional needs in order to fuel greater engagement and more sustainable high performance.’

Awareness is the key to recognizing the consequences of the choices we’re making and their impact on others.’

Learning to observe our feelings as they arise, rather than simply acting them out, allows us to make more reflective, intentional choices about how we want to show up in the world.’

‘We must embrace the opposites. By celebrating one set of qualities and undervaluing another- courage or prudence, confidence or humility, tenacity or flexibility- we lose access to essential dimensions of ourselves and others.’

We’re most effective at work when we alternate between active forms of renewal, such as exercise and play, and more passive forms, such as meditation, napping, and sleep.’

‘Deeply held values define the person you aspire to be.’

‘The key to effective renewal is not how we do it but how well we do it. As with any other capacity, we get better at effectively renewing by practicing it more systematically.’

We can develop the capacity to influence the stories we tell ourselves, so that they empower rather than undermine us.’

‘Leaders who default to negative emotions to motivate others may get short-term performance they’re seeking, but the costs over time are high.’

‘The most effective leaders are those who regularly recognize and show appreciation for the real accomplishments of their people.’

‘Organizations that set aside separate spaces for creative thinking make a statement about the priority they’ve accorded innovation.’

Source:

Tony Schwartz (2010). The Way We’re Working Isn’t Working: The Four Forgotten Needs that Energize Great Performance

What You Need To Know About Marketing

Photo by Vitaly Gariev on Pexels.com

‘Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up.’

‘Marketing needs to be the buyer expert, not just the product expert.’

Marketing generates attention of the many people who make up a buyer persona, whereas sales communicates with one potential customer at a time, putting the buying process into context.’

‘Educate and inform instead of interrupt and sell.’

‘Smart companies understand that people have choices of whom to do business with, and they are transforming the way they sell and service to customers.’

Great service means more repeat sales and happy customers sharing their experience, which results in faster growth for your company.’

Customer service is how an organization helps customers before, during, and after a purchase and can range from customer support and handling complaints to professional services that enhance a product experience.’

When a company delivers a fantastic experience to the market, it serves as the best sales strategy there is.’

Each time you email a customer, you should be providing content of value. You should always be giving more than you are taking in a relationship with a customer.’

Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary. They need to facilitate the sale, not control the information.’

‘While marketing is the provision of content to many potential customers, sales and service are now about the provision of content to buyers one at a time based on their needs.’

Source:

David Meerman Scott (2014). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business