Tag: Customer Satisfaction

What You Need To Know About Marketing

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Vitaly Gariev on Pexels.com

‘Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up.’

‘Marketing needs to be the buyer expert, not just the product expert.’

‘Marketing generates attention of the many people who make up a buyer persona, whereas sales communicates with one potential customer at a time, putting the buying process into context.’

‘Educate and inform instead of interrupt and sell.’

‘Smart companies understand that people have choices of whom to do business with, and they are transforming the way they sell and service to customers.’

‘Great service means more repeat sales and happy customers sharing their experience, which results in faster growth for your company.’

‘Customer service is how an organization helps customers before, during, and after a purchase and can range from customer support and handling complaints to professional services that enhance a product experience.’

‘When a company delivers a fantastic experience to the market, it serves as the best sales strategy there is.’

‘Each time you email a customer, you should be providing content of value. You should always be giving more than you are taking in a relationship with a customer.’

‘Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary. They need to facilitate the sale, not control the information.’

‘While marketing is the provision of content to many potential customers, sales and service are now about the provision of content to buyers one at a time based on their needs.’

Source:

David Meerman Scott (2014). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Why You Should Focus On Your Business Growth

by Bright Osadiaye, posted in Improve Academy, Leadership, Management, Motivational Quotes, Personal Development

‘Your business is a living organism.’ If you want it to thrive, you must take care of it.

According to Kevin Cope, ‘Companies either continue to grow or risk dying. Companies growing profitably tend to be more energized, innovate products and services, expand market share, attract motivated top talent.’

‘Companies not growing can enter a ‘downward decline and die.’ cycle of higher costs, lower sales, lost market share, lower share price, cost cutting, reduction in force, demoralized employees, lost productivity. lost customers, more loss market share, and so on. The competition will take over their markets, customers, brand positioning, and even their best people.’

‘Organic growth means internal expansion- opening new stores, selling more products, and entering new demographic or geographic markets. Inorganic growth means merging with acquiring new business to increase revenue.’

‘Growth expectations may change based on a company’s stage of development. High growth may be realistic in the early years but may be less sustainable as the company matures and becomes larger and more complex.’

‘Risks of high growth include expenses that grow faster than sales revenue, a decline in quality, and burnout among employees. Many companies grow sales rapidly but lose money and go out of business.’

‘People are the most important resource for any company. Employees and customers are two important stakeholders to your business.’

‘Successful companies usually have a history of strong employee satisfaction and longer employee tenure, so companies work hard to keep employees satisfied and to attract top talent.’

‘Your customers are the lifeblood of your business. You should focus on your customers more than on your competitors.’

‘Employees can improve asset ultilization by eliminating inefficient or nonproductive assets, getting more productivity from existing assets, making business processess more efficient, and by working to use personal time more effectively.’

‘The productivity of employees reflects how much work employees can accomplishand is often affected by the tools and technology they have and the training and education they receive.’

‘Employees can impact asset strength by doing anything that benefits cash position.’

‘Investors evaluate the worth of companies in large measure by their potential to consistently increase profits from their core business over time.’

‘Cash is the fuel of business. All companies require cash to operate, pay bills, and invest for the future. Lack of cash is a primary reason businesses fail.’

Finally, ‘Everything you do to impact cash, profits, and assets influences your balance sheet.’

Source:

Kevin Cope (2012). Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company