What Great Salespeople Know

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‘Now is the time to think: service before sales.’

‘When you think yes! you will see the possibilities, not the impossibilities.’

Your belief and your belief system are the roof of your sales success, or the bane of your failure.’

‘You’ll know your voice when you hear it. It will speak to you before you ever say a word.’

You cannot deny the power of laughter as a universal bond from human to human and from human to sales order form.’

‘Lowest price always means lowest profit. Value trumps price.’

Your customer wants to do business with a somebody not a nobody.’

‘Your value-based information, your exceptional service, and your quality of product and person determine your brand, your name, and your fate.’

‘When you let your positive words and actions speak for themselves, your reputation will rise in the process.’

‘When you combine your belief, your attitude, your preparation, your value, and your assertiveness, the outcome is predictable: more sales.’

Assertive presentations start with questions, offer unchallengeable proof in the middle, and end with a customer commitment that you have earned.’

‘The more you put value in terms of how they win, how they profit, and how they produce, the more it will be perceived as true value, or real value. And in the end, the value that you receive back will be the order. That’s value.’

Source

Jeffrey Gitomer (2013). Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales… Now and Forever

What You Need To Know About Marketing

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‘Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up.’

‘Marketing needs to be the buyer expert, not just the product expert.’

Marketing generates attention of the many people who make up a buyer persona, whereas sales communicates with one potential customer at a time, putting the buying process into context.’

‘Educate and inform instead of interrupt and sell.’

‘Smart companies understand that people have choices of whom to do business with, and they are transforming the way they sell and service to customers.’

Great service means more repeat sales and happy customers sharing their experience, which results in faster growth for your company.’

Customer service is how an organization helps customers before, during, and after a purchase and can range from customer support and handling complaints to professional services that enhance a product experience.’

When a company delivers a fantastic experience to the market, it serves as the best sales strategy there is.’

Each time you email a customer, you should be providing content of value. You should always be giving more than you are taking in a relationship with a customer.’

Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary. They need to facilitate the sale, not control the information.’

‘While marketing is the provision of content to many potential customers, sales and service are now about the provision of content to buyers one at a time based on their needs.’

Source:

David Meerman Scott (2014). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business