How To ‘Recession-Proof Your Life’

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Building a social media presence that reflects what you offer- and what you want to offer– is a key step toward finding paying customers.’

Mastering the art of pitching yourself and your product to potential clients and bloggers is essential to spreading word about your business and landing paying gigs.’

Saying no to activities and requests that don’t support your priorities is an essential skill that can free up hours of time.’

Failure is an inevitable part of any side-gig pursuit, and learning how to bounce back is essential for success.’

Strategies for resilience vary widely by individual, but include taking a break, getting perspective, trying a new approach, or simply carrying on.’

Side-giggers often help each other, by sharing information, connections, and advice. They also frequently hire each other.’

‘Ideas often grow out of skills gained in full-time jobs.’

‘Successful side-giggers usually spend significant amounts of time honing and testing their ideas.’

Small steps toward building a side-gig can be more productive than big ones.’

For highly targeted businesses, personal connections and referrals can be even more important than a social media presence.’

Source

Kimberly Palmer (2014). The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life

How To ‘Turn Your Passions Into Profits’

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‘A consistent content format makes things easier for you and your audience. They know what to expect and that’s a good thing.’

‘The purpose of creating content is to serve those who consume it.’

‘You should spend five times as long promoting your content as creating it.’

The key to creating better content is to create more content. You need to practice, practice, practice.’

‘The secret to coming up with lots of great content ideas is to come up with lots of content ideas period, including bad ones.’

‘If you want more content ideas, consume more content not with the mindset of learning, but with the mindset of sharing.’

‘Your goal with segmentation is simple- make the person receiving each email feel like it was written specifically for them.’

Continually offer just a little bit more than you promise. It doesn’t have to be completed to take that much time. But it can make a huge difference and create raving fans!’

Don’t pretend your audience’s doubts don’t exist. Don’t sweep them under the rug. Acknowledge them, validate them, make them seen normal. Then share how you and others overcame similar doubts.’

People come for the content but stay for the community.’

Source

Matt McWilliams (2023). Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business