How To Defeat Your Enemy

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The question is, ‘How can you guard yourself against defeat and take advantage of the opportunities the enemy offers?’

According to Sun Tzu, ‘Attack him where he is unprepared, appear where you are not expected.’

‘Take advantage of the enemy’s unpreparedness, make your way by unexpected routes, and attack him where he has taken no precautions.’

‘If your opponent is of choleric, seek to irritate him. Pretend to be weak, that he may grow arrogant.’

‘To secure ourselves against defeat lies in our hands, but the opportunity of defeating the enemy is provided by the enemy himself.’

If you know the enemy and know yourself, you need not fear the result of a hundred battles.’

‘Successful, dynamic businesses have unifying, purposeful objectives. Less successful businesses have vague description of their solutions and lack differentiation.’

‘If you can’t articulate your plan, you’ll have big problems.’

‘Cross-functional training and unity will help your business overcome threats and advance forward.’

‘Agility is a primary advantage of small businesses, when contrasted with the competition.’

‘You cannot enter into alliances until we are acquainted with the designs of our neighbors.’

Source:

Becky Sheetz-Runkle (2014). The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

Scaling Your Business For Success

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Scaling is not about speed. It is about purpose. Do not scale your business if you don’t have a purpose, if you do not know what you want, who your customers are, or what you stand for.

When it comes to ‘scaling for success,’ Jan Cavelle writes, ‘Business without any purpose may advance in many ways in life, perhaps financially or socially, or by providing external validations of power, money and fame. They will not authentically advance you or give you a feeling that you have achieved something that truly matters.’

Always be clear where your business is going and why it matters to you.’

Business that have not clarified the correct problem will ultimately fail.’

‘Connect with the people running the course and get to know them; look at the companies who have been through the course before.’

‘Be alert to, and ready to grab all opportunities.’

‘As a leader, you need to surround yourself with people who are good at what they do. You cannot micromanage everything yourself.’

‘Work out where you want to go. Seek mentors who are expert in one field, not in everything. Surround yourself with experts in their own lanes.’

‘Have clarity, be it on vision or expectations, and share openly. Inboarding is critical. Get rid of internal terrorists, however well they perform, as fast as possible.’

‘Help employees figure out where they want to go and support them to get there.’

‘Be authentic, be real and treat your customers the same to create real fans.’

‘Develop a need in your customer by providing meaningful experiences.’

Source:

Jan Cavelle (2021). Scale for Success: Experts Insights into Growing Your Business