How To ‘Leave Your Mark’

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Know the players or you won’t know how to play the game.’

‘You don’t get a promotion for doing your job; you get a promotion for going above and beyond your job.’

Act one level above the job you currently have.’

‘You should never dumb yourself down to land a job.’

Don’t just learn about your job, learn everyone else’s.’

‘Forget the long-term career goal. Nail what is in front of you and your next step will become crystal clear.’

Work at the opposite job to gain experience for the job you ultimately want.’

‘Showing your boss that you can build a ladder where there isn’t one shows your potential.’

Your ‘weakness’ should never be a core competency of the job you’re going for.’

Make your boss shine.’

Source

Aliza Licht (2015). Leave Your Mark: Land Your Dream Job. Kill It in Your Job. Rock Social Media

How To ‘Shape Your Narrative’

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‘Start by changing the way you see yourself.’

‘If you don’t tell people what you want them to know, they will happily make up their own narrative.’

‘People only know what you tell them.’

Consistency and repetition are the secrets to becoming know for something.’

Be your own hero, but not to the extent that you inadvertently become the villain.’

‘Consistency drives familiarity, and then people begin to recognize you.’

Never become tone-deaf to your own words. Pay attention to how your messaging is received, whether positively, negatively, or neutrally.’

‘At the beginning of a new role, you have the exciting chance to decide how you want to make people feel when they engage with you.’

‘Building an effective personal brand means that you’re strategically sharing parts of yourself that support your goals. You’re not putting everything on display.’

Don’t take comfort in your anonymity to the point that you feel it’s a shield of armor. You’re still responsible for what you say.’

‘Don’t let the fear of public opinion scare you out of making a big change. Practice telling your story so you can confidently explain what you’re doing.’

Source

Aliza Licht (2023). On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception