Insights + Actions = Results

‘Nothing in your life gets better until your daily patterns do.’– Andy Core

Hi, my name is Bright. I am the founder of RecruitTheBest Institute, a personal and professional development platform.

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Jay H. Heyman On How To Create Marketing Messages That Actually Get Results

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My SUPER takeaways:

‘Spending forever trying to turn something good into something flawless will almost certainly never get you anywhere.’

‘Knowing who you are lets you understand what you want to communicate; it does not tell you how to communicate. That’s where the idea part comes in.’

‘You need a brief basic summation of what your product/service is, to be used as a strategic direction for the marketing ideas you will be creating.’

‘The more single-minded and unique the strategy, the more likely the ideas you generate will be compelling, persuasive, and unique.’

‘Looking at your audience in various ways will help you define your target: It is not the quantity of people you communicate to, it is the quality.’

‘Pulling back from something outlandish is easier than trying to convince yourself that the dull idea that has appeared in front of you is worthy of pursuing.’

‘The fewer the words you can use to convey your idea, the better. Brevity is the soul of many a good idea. Your aim is to pique the reader’s interest, not bring it to an end.’

‘Avoid safe, familiar, lackluster words. If you think you have heard it before, you have.’

‘When you are about to produce your good idea you will have doubts and misgivings.’

‘When you come up with your good ideas, do not dilly or dally. Circumstances may suddenly change, rendering your good idea worthless.’

Source

Jay H. Heyman (2008). All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

Listen To Your Music

‘Listen to your music, and do what you know you have to do to feel whole,

to feel complete, and to feel as if you’re fulfilling your destiny.

You’ll never be at peace if you don’t get that music out and let it play.

Let the world know why you’re here and do it with passion.’

– Dr. Wayne Dyer, Secrets for Success and Inner Peace