
‘What we are seeing is a cultural change rather than a technological one.’
‘Most of us leave little indication of what we know when we leave a department or organization.’
‘Informal tools, used in the process of carrying out your work, are the best, and most painless, way to share what you know with those who might follow you.’
‘Knowledge has to be shared to have value.’
‘People learn best from each other and access to the real experiences of real people is one of the most effective ways to learn.’
‘Even if no one learns from what you write in social tools, you do- and this may be the greatest reward.’
‘Problematic behaviour is harder to hide online and more people will become more aware of their impact on others.’
‘Self-reflection is not common in most business environments and the lack of it causes all sorts of dysfunctional behaviour to be accepted as the norm.’
‘Being willing to learn in the public is a sign of strength, and collective informal learning builds stronger and more effective businesses.’
‘Communication has to not only pass on information but also to make people care about what is being conveyed.’
‘Linking to other people’s ideas enables joined up, disseminated, generation of ideas and collaborative learning.’
‘Improving your corporate culture and the collective mood of your organization will increasingly depend on your literacy skill.’
‘It takes courage to share your thoughts in writing and in public.’
‘Get in the habit of capturing your thoughts in writing, even if you are the only person who ever reads them.’
‘Be brave about sharing your thoughts and ideas in public.’
‘You won’t always see a response to what you have written but this doesn’t mean there hasn’t been one.’
‘If we all learn to say what we think, we all get to grow stronger.’
‘We all have the power on the web to choose what we point to and what we don’t. We need to exercise that power responsibly.’
‘We each have to take responsibility for sharing our online environments and they will be what we make them.’
‘If you can’t use social tools inside work, develop your experience and personal brand outside.’
‘Social media is not a bottom up revolution. They can be useful to people at all levels. Having a voice and being heard is a universal human need.’
‘Keeping your head down and not sharing what you know isn’t as safe an option as it used to be.’
‘Sharing what you know is the fastest way to gain influence.’
‘Sharing what you know doesn’t diminish its worth but instead increases its value.’
‘Who follows you matters as much as who you follow and you have to be sure you add more signal than noise to your followers.’
‘The more followers you have, and the more influential they are, the more influence you will have.’
‘With influence comes responsibility. We all need to exercise our influence thoughtfully.’
‘At work your ability to get things done will increasingly be down to your ability to convince others to engage with your project.’
‘You need to be thoughtful about who you connect with and why- whatever the language you use.’
‘Building networks that are large and diverse gives us more power- especially at work.’
‘Not all people we connect with are equal and we need a new vocabulary for the relationships we are able to build and sustain online.’
‘Being able to connect with others in your organization, without having to be in the same space at the same time, allows us to share and help solve each other’s problems.’
‘Conversations aren’t trivial. Culture is reinforced by shared conversations and understanding.’
‘Status don’t go away with online networks but the behaviours that support it change.’
‘Conversations only take place when people are willing to see themselves as equal for the duration of the encounter.’
‘Give people the space and confidence to begin to take responsibility for their online spaces.’
‘If you keep telling people what to do and how to act they will learn to wait for you to do so.’
‘People will talk more online about your organization and what it is like to work there whether you encourage them or not. Make sure they have something good to say.’
‘Sometimes our attempts to organize our information make it harder to find.’
‘Organizations are not machines- they are networks of people.’
Source
Euan Semple (2012). Organizations Don’t Tweet, People Do: A Manager’s Guide to the Social Web
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