Always Be Honest With Yourself

Honesty is a practice you undertake as a lifelong pursuit of being, rather than an ad hoc criterion weighing on a certain decision.’

Dishonesty often works for a time, just as the wax-hewn wings of Icarus helped him soar close to the sun. But just as Icarus learned that the penalty for flying without the proper ingredients can be quite severe, so, too, can practicing dishonesty long term.’

Dishonesty is a sneaky threat; one step toward deception can hurt you just as much as the big, glaring lies from those deceitful examples.’

Compounded, these small, oft-hidden lies are just as dangerous as billion-dollar deceptions– not only because you might get caught but also because you lose the opportunity to find the truth and all the doors to innovation and advancement that the truth naturally opens.’

Time and time again, we followed the path of dishonest gains. And sometimes, instead of disapproving of our deceit, society allowed and even incentivized our dishonest natures- especially if a few influencial souls stood to make a profit.’

Someday soon, the window for using lies to get ahead will permanently close. That is approaching more quickly than some unscrupulous leaders would care to admit.’

Every challenge your business faces, in every department, is an opportunity in disguise, waiting for you to figure out the win-win-win solution.’

Honesty isn’t a cost; it’s an investment that will drive better products, experiences, sales, marketing, finance, culture, and more.’

Being honest about what you’re selling, how you’re selling it, and what buyers want out of the buying experience-will lay the foundation for an exceptional outcome every single time.’

We must obliterate our self-inflicted roadblocks by changing our behaviors and the behaviors of those around us, which takes either political savvy or brutal truth.’

You can’t hear what you’re trying to tell yourself unless you learn to block out the noise and home in on your true identity.’

Source:

Peter Kozodoy (2020). Honest to Greatness: How Today’s Greatest Leaders- Use Brutal Honesty- To Achieve Massive Success

Robert G. Cooper On Creating Value Through Innovation

The best innovators have four times the sales from new products and more than double the success rate as the worst performers. But why the huge differences?’

‘A superior and differentiated product– one that delivers unique benefits and superior value to the customer- is the number one driver of success and new product profitability.’

‘Building in the voice of the customer is one of the strongest drivers of new-product profitability, and also of time efficiency. But the great majority of companies miss the mark here- with insufficient VoC and no fact-based customer insights.’

‘People don’t know what they’re looking for until they see it or experience it. So get something in front of the customer or user fast- and keep repeating these tests all the way through to formal product testing or field trials. Multiple iterations and product validations- spirals development- are essential when facing fluid markets with customers that are uncertain about their needs.’

‘Manage risk by breaking the process into increments. When the uncertainties and unknowns are high, keep the spending low.’

‘If you want speed to market, then focus– resource your projects properly.’

‘Of the five most important drivers of businesses’ new-product performance, idea management has the strongest impact.’

‘Customer visit teams are valuable for gaining real insights into the customer’s world: the ability to identify and focus on customer problems and unspoken needs, a vital source of product ideas.’

‘Innovative customers are quite likely to have the industry’s next new product, and this lead-user method is one way to uncover what it is.’

‘Your own employees are excellent potential sources of new-product ideas. Yet all too often, internally generated ideas are either mundane or not acted upon. But there are ways to change that.’

‘How does one design a system that integrates many activities and multifunctional inputs and fosters a cross-functional team approach?’

Source:

Robert G. Cooper (2017). Winning at New Products: Creating Value Through Innovation