‘Because reliability and efficiency are so important to business process and technology, bureaucracy does everything possible to minimize variability and change. Agile approaches also encourage strict adherence to standard operating procedures, but regularly innovate to improve those procedures. They then ensure that the new procedures are accepted, incorporated in training, and properly executed.’-
Darrell Rigby, Sarah Elk, & Steve Berez, Doing Agile Right: Right Transformation Without Chaos
‘A consistent content format makes things easier for you and your audience. They know what to expect and that’s a good thing.’
‘The purpose of creating content is to serve those who consume it.’
‘You should spend five times as long promoting your content as creating it.’
‘The key to creating better content is to create more content. You need to practice, practice, practice.’
‘The secret to coming up with lots of great content ideas is to come up with lots of content ideas period, including bad ones.’
‘If you want more content ideas, consume more content not with the mindset of learning, but with the mindset of sharing.’
‘Your goal with segmentation is simple- make the person receiving each email feel like it was written specifically for them.’
‘Continually offer just a little bit more than you promise. It doesn’t have to be completed to take that much time. But it can make a huge difference and create raving fans!’
‘Don’t pretend your audience’s doubts don’t exist. Don’t sweep them under the rug. Acknowledge them, validate them, make them seen normal. Then share how you and others overcame similar doubts.’
‘People come for the content but stay for the community.’
Source
Matt McWilliams (2023). Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business
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