How To Build A Real Business

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When you see something great, a great mind is behind it. Nothing happens by accident.

If you want to build a great business, you must take care of your people, your money, and your customers.’

Remember, according to Kevin Cope, ‘Cash is the fuel that drives a business.

A primary purpose of any business is to produce a return on the investment of its stockholders (owners or shareholders).’

Employees can impact asset strength by doing anything that benefits cash position.’

‘The productivity of employees reflects how much work employees can accomplish and is often affected by the tools and technology they have and the training and education they receive.’

Employees can improve asset ultilization by eliminating inefficient or nonproducing assets, getting more productivity from existing assets, making business processes more efficient, and by working to use personal time more effectively.’

People are the most important resource for any company. Employees and customers are two important shareholders to your business.’

Your customers are your lifeblood of your business. You should focus on your customers more than on your competitors.’

Customers buy more than just products. They purchase trustworthiness, convenience, prestige, or a memorable experience. Determine what your customers are buying.’

Companies known for excellence in one driver usually excel in others.’

Everything you do to impact profit– primarily increasing sales or reducing expenses, including cost of goods sold- influences the bottom line of your income statement.’

Source

Kevin Cope (2012). Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company

‘Where Great Companies Find Lasting Success’

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Trust is the bedrock of innovation, because ideas can’t be forcibly pulled from people’s heads.’

Smart leaders think laterally. They love to learn from innovative thinkers in different industries.’

Smart companies build alliances with other smart companies. They’re known by the company they keep.’

‘Trust, more than pay or perks, is the secret to making a best-places-to-work list.’

Smart companies encourage people to talk about their mistakes and what they learned along the way.’

Teams, even in large companies, tend to perform best when they’re at their leanest- eight to twelve people.’

Teams, when small, can move faster. Team members will sacrifice for other team members at a smaller size, but not at a larger size.’

‘Trust is easily destroyed by executive hypocrisy.’

Taste is more than design. It’s a sensibility that appeals to the deepest part of ourselves.’

Taste need not be original. It often borrows from successful products and services of the past.’

Taste is not the result of random genius. It takes hard work, discipline, and patience.’

Taste signals the deep intelligence of a product or service. Most customers will pay more to feel smart.’

Source

Rich Karlgaard (2014). The Soft Edge: Where Great Companies Find Lasting Success