‘Spending forever trying to turn something good into something flawless will almost certainly never get you anywhere.’
‘Knowing who you are lets you understand what you want to communicate; it does not tell you how to communicate. That’s where the idea part comes in.’
‘You need a brief basic summation of what your product/service is, to be used as a strategic direction for the marketing ideas you will be creating.’
‘The more single-minded and unique the strategy, the more likely the ideas you generate will be compelling, persuasive, and unique.’
‘Looking at your audience in various ways will help you define your target: It is not the quantity of people you communicate to, it is the quality.’
‘Pulling back from something outlandish is easier than trying to convince yourself that the dull idea that has appeared in front of you is worthy of pursuing.’
‘The fewer the words you can use to convey your idea, the better. Brevity is the soul of many a good idea. Your aim is to pique the reader’s interest, not bring it to an end.’
‘Avoid safe, familiar, lackluster words. If you think you have heard it before, you have.’
‘When you are about to produce your good idea you will have doubts and misgivings.’
‘When you come up with your good ideas, do not dilly or dally. Circumstances may suddenly change, rendering your good idea worthless.’
Source
Jay H. Heyman (2008). All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
Success doesn’t happen by mistake. Growth doesn’t happen by mistake. Failure doesn’t happen by mistake. And your future is not going to happen by mistake.
If you want where you are going to change, you must change. You must develop yourself. You must do things that make you uncomfortable. You must get out of your safe zone. You must change yourself. You must pay attention to what you are taking into your mind.
You must pay attention to the people around you. Yes, you have read about this before. But it is true. If you are around the wrong people, you are in trouble! Your dream is in trouble. Why is that? Because they don’t care about your dreams, your goals. They don’t care about what you are trying to accomplish. They just care about what you are doing for them. To say it simply, they are in the game for themselves, not for you.
If you want to see success in your life, you must change your environment. Where we are is powerful. The people around us are powerful. Our thoughts are powerful. They can change the direction of our lives. They can change how we think. They can change how we work.
If you are around positive people, you will benefit from their wisdom. If you are a learner, you will learn a lot from them. Because the right people make things easier for you. They make learning easier for you. They make your dreams even easier to go after. Because they never stop encouraging you. They are there for you when you need them. They are just great people!
When you are around great people, people who are doing great things, doing big things becomes normal to you. When you are in a positive workplace, getting difficult things done becomes nornal to you. When you are with positive people, you are not scared. You are free to talk about your dreams. You are free to be who you really are. You are free to live your life, to try new things. Because you get support from the people you work with.
But the opposite is also true. If you’re not in a great environment, your growth is not going to be fast. It is going to be really slow. Why is that? Because nobody cares about what you are doing. And you won’t even know if you are on the right track or not. But you have a choice. If you don’t like where you are, if you are not getting what you want, if your life is stuck, you don’t have to continue. You have got to leave!
Don’t fear. Don’t let fear keep you in a place where you are not going to grow. Don’t give in to fear. Because fear doesn’t care about your future. Fear cares about where you are right now. Fear wants you to be safe, to stay where you are, to avoid risks. Your fear is trying to keep you safe, not to put you out there. And success doesn’t happen like that. If you want to succeed, you must take risks.
When it comes to your growth, when it comes to your success, what you accept today is what you will face in the future. What you accept today is what you will sleep with tomorrow. If you want your tomorrow to be better than your today, you must take care of where you are today. You must take care of what is really important to you. You must be comfortable with the things that make you uncomfortable. Because that is where your growth is going to come from, if you do not give up.
Whether you choose to work today or not, your future is waiting for you?
You must be logged in to post a comment.