My Takeaways:
‘Developing a new products is exciting, but your motivation to see it through to the end will be stronger if you know which aspects of the process you’re going to find most enjoyable.’
‘It is important to keep commercial realities in mind when embarking on your product journey.’
‘Before you explore your product idea further, examine the problem that it’s solving.’
‘Does your idea come from your own experience or from market analysis?’
‘Is your product an innovation or an improvement?’
‘You need to ask for feedback on your idea from the type of people who will use it.’
‘When defining your target customer, think about what kind of person they are and also what they already buy.’
‘Ensure that you gain feedback from them so that you can validate or change your product idea.’
‘Work out what features your target customer really wants, rather than adding everything you can.’
‘If your product is (and customer) is suitable for different model, you can increase your long-term revenue by exploring alternative options.’
‘Remember that the model should be in service of the product rather than the other way around.’
‘It’s important to start thinking early about how much your product will cost to make.’
‘Unit costs depend on various factors: the location of the factory, the minimum order quantity, the type of tooling, the exchange rate, and shipping costs.’
‘Consider your ‘why’ when deciding what route to take.’
‘Once you start talking to people, the main elements to focus on are how that person responds to your idea, and what their understanding is of all the stages of the design process.’
Source
Gethin Roberts (2023). The Product Innovator’s Handbook: How to Design and Manufacture a Product that People Want to Buy
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