What Great Salespeople Know

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‘Now is the time to think: service before sales.’

‘When you think yes! you will see the possibilities, not the impossibilities.’

Your belief and your belief system are the roof of your sales success, or the bane of your failure.’

‘You’ll know your voice when you hear it. It will speak to you before you ever say a word.’

You cannot deny the power of laughter as a universal bond from human to human and from human to sales order form.’

‘Lowest price always means lowest profit. Value trumps price.’

Your customer wants to do business with a somebody not a nobody.’

‘Your value-based information, your exceptional service, and your quality of product and person determine your brand, your name, and your fate.’

‘When you let your positive words and actions speak for themselves, your reputation will rise in the process.’

‘When you combine your belief, your attitude, your preparation, your value, and your assertiveness, the outcome is predictable: more sales.’

Assertive presentations start with questions, offer unchallengeable proof in the middle, and end with a customer commitment that you have earned.’

‘The more you put value in terms of how they win, how they profit, and how they produce, the more it will be perceived as true value, or real value. And in the end, the value that you receive back will be the order. That’s value.’

Source

Jeffrey Gitomer (2013). Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales… Now and Forever

How To ‘Shape Your Narrative’

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‘Start by changing the way you see yourself.’

‘If you don’t tell people what you want them to know, they will happily make up their own narrative.’

‘People only know what you tell them.’

Consistency and repetition are the secrets to becoming know for something.’

Be your own hero, but not to the extent that you inadvertently become the villain.’

‘Consistency drives familiarity, and then people begin to recognize you.’

Never become tone-deaf to your own words. Pay attention to how your messaging is received, whether positively, negatively, or neutrally.’

‘At the beginning of a new role, you have the exciting chance to decide how you want to make people feel when they engage with you.’

‘Building an effective personal brand means that you’re strategically sharing parts of yourself that support your goals. You’re not putting everything on display.’

Don’t take comfort in your anonymity to the point that you feel it’s a shield of armor. You’re still responsible for what you say.’

‘Don’t let the fear of public opinion scare you out of making a big change. Practice telling your story so you can confidently explain what you’re doing.’

Source

Aliza Licht (2023). On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception