What Great Salespeople Know

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‘Now is the time to think: service before sales.’

‘When you think yes! you will see the possibilities, not the impossibilities.’

Your belief and your belief system are the roof of your sales success, or the bane of your failure.’

‘You’ll know your voice when you hear it. It will speak to you before you ever say a word.’

You cannot deny the power of laughter as a universal bond from human to human and from human to sales order form.’

‘Lowest price always means lowest profit. Value trumps price.’

Your customer wants to do business with a somebody not a nobody.’

‘Your value-based information, your exceptional service, and your quality of product and person determine your brand, your name, and your fate.’

‘When you let your positive words and actions speak for themselves, your reputation will rise in the process.’

‘When you combine your belief, your attitude, your preparation, your value, and your assertiveness, the outcome is predictable: more sales.’

Assertive presentations start with questions, offer unchallengeable proof in the middle, and end with a customer commitment that you have earned.’

‘The more you put value in terms of how they win, how they profit, and how they produce, the more it will be perceived as true value, or real value. And in the end, the value that you receive back will be the order. That’s value.’

Source

Jeffrey Gitomer (2013). Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales… Now and Forever

How To Win More Sales

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Buyers expect sellers to provide insight, beyond product and services. They want sellers to look across the marketplace, pay attention to changing trends, evaluate information from the buyers’ perspective, and help them narrow the scope and simplify their buying journey.’

‘If a seller or sales manager can get a proper read on the buyer’s situation, the decision-making and subsequent execution improve dramatically.’

‘The most important aspect of foundational agility is to understand how buyers buy, what motivates them at each stage, and how to plan and execute sales conversations differently at different stages.’

‘Buyers (and humans in general) make changes when the pain of staying the same exceeds the pain of change.’

‘Buyers like their own ideas better than salespeople’s, resulting in the need to make purchase decisions the buyers’ ideas.’

‘It is rare to win a deal that someone else- namely your competitor- has helped shaped.’

‘What does hold true is that practice is more time-consuming than execution, even for the highest performer.’

‘Knowing the common buying situations you might encounter makes the diagnosis more efficient, but it doesn’t negate the need for diagnosing.’

‘Execution is more effective when balanced with assess, choose, and feedback.’

‘The degree to which the customers have defined their solution will have a significant impact on your choice of sales strategy.’

Source:

Michelle Vazzzana and Lisa Sottosanti Doyle (2023). The Sales Agility Code: Deploy Situational Fluency to Win More Sales