How To Build A Real Business

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When you see something great, a great mind is behind it. Nothing happens by accident.

If you want to build a great business, you must take care of your people, your money, and your customers.’

Remember, according to Kevin Cope, ‘Cash is the fuel that drives a business.

A primary purpose of any business is to produce a return on the investment of its stockholders (owners or shareholders).’

Employees can impact asset strength by doing anything that benefits cash position.’

‘The productivity of employees reflects how much work employees can accomplish and is often affected by the tools and technology they have and the training and education they receive.’

Employees can improve asset ultilization by eliminating inefficient or nonproducing assets, getting more productivity from existing assets, making business processes more efficient, and by working to use personal time more effectively.’

People are the most important resource for any company. Employees and customers are two important shareholders to your business.’

Your customers are your lifeblood of your business. You should focus on your customers more than on your competitors.’

Customers buy more than just products. They purchase trustworthiness, convenience, prestige, or a memorable experience. Determine what your customers are buying.’

Companies known for excellence in one driver usually excel in others.’

Everything you do to impact profit– primarily increasing sales or reducing expenses, including cost of goods sold- influences the bottom line of your income statement.’

Source

Kevin Cope (2012). Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company

10 Rules To Build A Great Business

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Nothing happens by accident. If you want to move from where you are to where you want to be, you must be willing to do the work.

You must be willing to ‘play by the rules.’ According to Jenny Stilwell, ‘Find someone to build your business with from the start- doing it on your own is hard and lonely.’

‘Know that you can achieve far more with the right people than on your own.’

‘Don’t force yourself to be who you’re not. Bring complementary skills into your team.’

Have a goal and understand the levers in your business. You have to hold yourself accountable to deliver on those things.’

You have to understand how the pieces come together to create a whole business- it has to resonate with your customers.’

Stay true to your values and work incredibly hard. It won’t happen without hard work.’

‘Don’t rush. Understand what you are doing and why.’

‘It’s all about the people. The right people aligned around your company’s culture, with the right attitude, will make the company successful.’

Know what you want and how far you want to scale.’

‘As a leader, humility is key as it helps you manage people better: a willingness to listen and respond accordingly is important.’

Build relationships. People do business with people.’

Source

Jenny Stilwell (2023). The 7% Club: How to be one of the 7% of businesses that make it beyond $2M in turnover