‘Start by changing the way you see yourself.’
‘If you don’t tell people what you want them to know, they will happily make up their own narrative.’
‘People only know what you tell them.’
‘Consistency and repetition are the secrets to becoming know for something.’
‘Be your own hero, but not to the extent that you inadvertently become the villain.’
‘Consistency drives familiarity, and then people begin to recognize you.’
‘Never become tone-deaf to your own words. Pay attention to how your messaging is received, whether positively, negatively, or neutrally.’
‘At the beginning of a new role, you have the exciting chance to decide how you want to make people feel when they engage with you.’
‘Building an effective personal brand means that you’re strategically sharing parts of yourself that support your goals. You’re not putting everything on display.’
‘Don’t take comfort in your anonymity to the point that you feel it’s a shield of armor. You’re still responsible for what you say.’
‘Don’t let the fear of public opinion scare you out of making a big change. Practice telling your story so you can confidently explain what you’re doing.’
Source
Aliza Licht (2023). On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception
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