Why Ideas Are Not Enough

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‘We can create new realities for ourselves, but only when we let go of the ideas that we’re uniquely defective.’

‘Many of us have poor team alignment not because the people on our team are in conflict but because we’re not communicating to our team what we want, need, and dream to be.’

‘The more an idea matters to you, the more you’ll thrash, precisely because its success or failure is deeply important to you.’

‘Not doing your best work leads to creative constipation- at a certain point, you’re too toxic to take new ideas in because you’re not getting them out.’

‘The nature of our best work is that we’re never done, and many of us create work and projects that carry on even after our death. The finish of one project is just the start of many others.’

‘You have to let go of projects and ideas that aren’t allowing you to thrive so you can trade up to the projects that do.’

‘If a project doesn’t have start and completion dates, it’s not likely that it’s going to get done.’

‘It’s easy to see what led to the big win when you have been celebrating and keeping up with all the small wins along the way.’

‘People, in handling affairs,

Often come close to completion and fail

If they are as careful in the end as the beginning

Then they would have no failure.’

‘The more it matters to you, the greater the need for downtime and transition time after finishing your project.’

‘Every best-work project you finish leaves more of your fingerprints on the universe.’

Source:

Charlie Gilkey (2019). Start Finishing: How to Go from Idea to Done

‘Competing Against Luck’

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‘Once you understand the customer’s Job to Be Done, it brings into sharp relief the true competition you face to be hired. This provides critical information for how to innovate to make your solution more attractive than any competitor’s.’

Seeing your customer through a job lens highlights the real competition you face, which often extends well beyond your traditional rivals.’

Closely studying how customers use your products often yields important insights into the jobs, especially if they are using them in unusual and unexpected ways.’

‘Developing a full understanding of the job can be done by assembling a kind of storyboard that describes in rich detail the customer’s circumstances, moments of struggle, imperfect experiences, and corresponding frustrations.’

‘As part of your storyboard, it’s critically important to understand the forces that compel change to a new solution, including the ‘push’ of the unsatisfied job itself and the ‘pull’ of the new solution.’

‘If the forces opposing change are strong, you can often innovate the experiences you provide in a way that mitigate them, for example by creating experiences that minimize the anxiety of moving to something new.’

After you’ve fully understood a customer’s job, the next step is to develop a solution that perfectly solves it. And because a job has a richness and complexity to it, your solution must, too. The specific details of the job, and the corresponding details of your solution, are critically important to ensure a successful innovation.’

Processes are invisible from a customer’s standpoint– but the results of those processes are not.’

‘When managers are focused on the customer’s Job to Be Done, they not only have a very clear compass heading for their innovation efforts but they also have a vital organizing principles for their internal structure.’

How you solve for a customer’s job will inevitably change over time; you need to build in flexibility to your processes, to allow them to continuously adapt and improve the experiences you deliver.’

Source:

Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan (2016). Competing Against Luck: The Story of Innovation and Customer Choice