Gary Keller And Jay Papasan On The One Thing

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‘Big success comes when we do a few things well, they get lost trying to do too much and in the end accomplish too little.’

‘Success builds on success. … Success is built sequentially. It’s one thing at a time.’

‘Don’t focus on being busy; focus on being productive. Allow what matters most to drive your day.’

‘When you try to do two things at once, you either can’t or won’t do either well. If you think multitasking is an effective to get more done, you’ve got it backward. It’s an effective way to get less done.’

‘Success is actually a short race– a sprint fueled by discipline just long enough for habit to kick in and take over.’

‘Success is about doing the right thing, not about doing everything right.’

‘When we tie our success to our willpower without understanding what that really means, we set ourselves up for failure.’

‘Purpose, meaning, significance- these are what make a successful life.’

‘Extraordinary results require focused attention and time. Time on one thing means time away from another.’

‘Time waits for no one. Push something to an extreme and postponement can become permanent.’

‘To achieve an extraordinary results you must choose what matters most and give it all the time it demands.

‘When you change your language from balancing to prioritizing, you see your choices more clearly and open the door to changing your destiny.’

‘When you act on your priority, you’ll automatically go out of balance, giving more time to one thing over another.’

‘Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it.’

‘Our purpose sets our priority and our priority determines the productivity our actions produce.’

‘Who we are and where we want to go determine what we do and what we accomplish.’

‘When your life is on purpose, living by priority takes precedence.’

‘Purpose without priority is powerless.’

‘Putting together a life of extraordinary results simply comes down to getting the most out of what you do, when what you do matters.’

‘Great success shows up when time is devoted every day to becoming great.’

‘The path of mastering something is the combination of not only doing the best you can do at it, but also doing it the best it can be done.’

‘When you say yes to something, it’s imperative that you understand what you’re saying no to.’

‘When you strive for greatness, chaos is guaranteed to show up.’

‘No one succeeds alone and no one fails alone. Pay attention to the people around you.’

‘A life worth living might be measured in many ways, but the one way that stands above all others is living a life of no regrets.’

‘If you put it to work, it will work.’

Source

Gary Keller and Jay Papasan (2013). The One Thing: The Surprising Simple Truth Behind Extraordinary Results

‘Competing Against Luck’

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‘Once you understand the customer’s Job to Be Done, it brings into sharp relief the true competition you face to be hired. This provides critical information for how to innovate to make your solution more attractive than any competitor’s.’

‘Seeing your customer through a job lens highlights the real competition you face, which often extends well beyond your traditional rivals.’

‘Closely studying how customers use your products often yields important insights into the jobs, especially if they are using them in unusual and unexpected ways.’

‘Developing a full understanding of the job can be done by assembling a kind of storyboard that describes in rich detail the customer’s circumstances, moments of struggle, imperfect experiences, and corresponding frustrations.’

‘As part of your storyboard, it’s critically important to understand the forces that compel change to a new solution, including the ‘push’ of the unsatisfied job itself and the ‘pull’ of the new solution.’

‘If the forces opposing change are strong, you can often innovate the experiences you provide in a way that mitigate them, for example by creating experiences that minimize the anxiety of moving to something new.’

‘After you’ve fully understood a customer’s job, the next step is to develop a solution that perfectly solves it. And because a job has a richness and complexity to it, your solution must, too. The specific details of the job, and the corresponding details of your solution, are critically important to ensure a successful innovation.’

‘Processes are invisible from a customer’s standpoint– but the results of those processes are not.’

‘When managers are focused on the customer’s Job to Be Done, they not only have a very clear compass heading for their innovation efforts but they also have a vital organizing principles for their internal structure.’

‘How you solve for a customer’s job will inevitably change over time; you need to build in flexibility to your processes, to allow them to continuously adapt and improve the experiences you deliver.’

Source:

Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan (2016). Competing Against Luck: The Story of Innovation and Customer Choice