‘Stepping out of the workforce is not unusual. The difficulty of making a switch as you’re reintegrating will depend on the length of time you’ve been away, your profession and skill set, and the strength of your network.’
‘We are always serving our primary goal. If you’re not getting what you want, chances are you are making comfort or short-term gratification your primary goal, and whatever you think is your true goal is your secondary goal.’
‘You’re always communicating your brand, consciously or not. You need to be intentional and cognizant of the messages you’re relaying, so your audience starts to recognize a brand that aligns with your new career path.’
‘A key part of your brand is your USP (Unique Selling Point), which differentiates you from others with similar skills in a way that is of value for audience.’
‘Your BVP (Brand Value Proposition) describes how you solve your audience’s pain points. It’s also your guidepost for how you choose to express your brand.’
‘Every candidate has potential red flags. The trick is not to dwell on these. Instead, focus on your strengths and the value you bring.’
‘Hirers care about three things: abilities, fit, and motivation. While each has its place, Switchers can have the most advantage over traditional candidates on the latter two.’
‘Your Career Story is what will convince the hiring manager to pull the trigger and make the offer. It should be attention-getting, compelling, logical, and genuine.’
‘How you communicate, including the words you choose and the timing of the information, will make a difference to convince the hirer to take a risk. Practice your messages to ensure you connect with the interviewer.’
‘Keep perspective. The job search is an inherently tough process, but that’s what makes landing your switch to awesome!’
‘Your Career Story isn’t just an afterthought; it’s the information that will seal the deal.’
Source:
Dawn Graham (2018). Switchers: How Smart Professionals Change Careers and Seize Success
