10 Essentials For Achieving Success, According To Martha Stewart

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Build your business around something that you love-something that is inherently and endlessly interesting to you.’

‘Focus your attention and creativity on basic things, things that people need and want. Then look for ways to enlarge, improve, and enhance your Big Idea.’

Create a business plan that allows you to stay true to your Big Idea but help you focus on the details. Then remain flexible enough to zoom in or out on the vital aspects of your enterprise as your business grows.’

By sharing your knowledge about your product or service with your customers, you create a deep connection that will help you learn how best to build and manage your business.’

Use smart, cost-effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique and special about your business or service.’

‘Quality should be placed at the top of your list of priorities, and it should remain there. Quality is something you should strive for in every decision, every day.’

Seek out and hire employees who are brimming with talent, energy, integrity, optimism, generosity. Search for advisors and partners who complement your skills and understand your ideals.’

‘When faced with a business challenge, evaluate or assess the situation, gather the good things in sight, abandon the bad, clear your mind, and move on. Focus on the positive. Stay in control, and never panic.’

‘In business, there’s a difference between a risk and change. A well-calculated risk may very well end up as an investment in your business. A careless change can cause it to crumble. And when an opportunity presents itself, never assume it will be your last.’

Listen intently, learn new things every day, be willing to innovate, and become an authority your customers will trust. As an entrepreneur, you will find great joy and satisfaction in making your customers’ lives easier, more meaningful, and more beautiful.’

Source

Martha Stewart (2005). The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business

How You Can Become An Extraordinary Leader

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‘How will you behave when your ethics are tested?
How will you respond to suggestions that you help the organization by looking the other way while laws are violated?’

Stephen H. Baum & Dave Conti

‘Ordinary beginnings are not an impediment to becoming a great leader.’

Self-knowledge is critical as you move ahead in your career, and you need to understand the strengths and weaknesses in your own character.’

As you move from stage to stage, you test your ability to lead, you assess your satisfaction or dissatisfaction with the outcome.’

The test comes the first time there are real personal stakes on the table and a choice has to be made that would have a serious monetary, career, and reputation consequences.’

The development starts early, but character is completed only by experience- your sense of ethics, your integrity, fairness, and compassion, all become sound and reliable only when they are tested in the world.’

Character means doing the right thing when no one is there to see as well as when your actions are visible or will likely be revealed to the world at large.’

‘Leaders are able to transcend their own fears and self-doubt when facing challenges.’

Stephen H. Baum & Dave Conti

Being ready to lead means being able to confront issues and make decisions without regard to your own insecurities and self-limiting beliefs, your personal job security, or your reputation.’

Leaders learn to act quickly and wisely and lead in the face of life’s many surprises. As a leader, you not only exhibit the emotional readiness to act when others avoid or recoil from the risk and stress that action would entails, but you also exhibit the critical thinking to do so wisely.’

The question is, ‘How did they develop these traits in the first place?’

Source:

Stephen H. Baum & Dave Conti (2007). What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders