Tag: Customer Relationships

What You Need To Know About Marketing

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Vitaly Gariev on Pexels.com

‘Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up.’

‘Marketing needs to be the buyer expert, not just the product expert.’

‘Marketing generates attention of the many people who make up a buyer persona, whereas sales communicates with one potential customer at a time, putting the buying process into context.’

‘Educate and inform instead of interrupt and sell.’

‘Smart companies understand that people have choices of whom to do business with, and they are transforming the way they sell and service to customers.’

‘Great service means more repeat sales and happy customers sharing their experience, which results in faster growth for your company.’

‘Customer service is how an organization helps customers before, during, and after a purchase and can range from customer support and handling complaints to professional services that enhance a product experience.’

‘When a company delivers a fantastic experience to the market, it serves as the best sales strategy there is.’

‘Each time you email a customer, you should be providing content of value. You should always be giving more than you are taking in a relationship with a customer.’

‘Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary. They need to facilitate the sale, not control the information.’

‘While marketing is the provision of content to many potential customers, sales and service are now about the provision of content to buyers one at a time based on their needs.’

Source:

David Meerman Scott (2014). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

How Great Leaders Build Great Organizations

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Mouad Mabrouk on Pexels.com

As a leader, you don’t have a company without your people. If you want to build a great company, you must put your people first.

If your people are not happy with you, they are not going to invest in you.

If they are not happy with you, they are not going to bring their best selves to work.

And if they are not happy with you, they are not going to be happy with your customers.

Without your customers, your people, as leader, you have nothing.

According to Dave Ulrich and Wendy Ulrich, ‘Employees who are competent but not committed will not perform to their full potential.’

‘Commitment comes from building an employee value proposition that engages employees to use their discretionary energy to pursue organization goals.’

‘Commitment or engagement grows when we work in a company with a vision, have opportunities to learn and grow, do work that has an impact, receive fair pay for work done, work with people we like working with, and enjoy flexibility in the terms and conditions of work.’

‘Great leaders understand that the search for meaning that builds abundance is grounded in clarity about our truest individual and organizational values and how they align. ‘

‘As a leader, you create a more abundant organization when you help employees clarify their personal identity and enhance their signature strengths and then help them see how those strengths fit with the goals and values of the organization.’

‘Leaders can serve the important function of holding up a metaphorical mirror to help employees see how their behaviors are perceived by others.’

‘Leaders may also help employees ascertain their identity by asking them to complete a time log and analyze the results.’

‘When we act outside of our comfort zone, we may learn hidden strengths we did not know we had.’

‘As a leader, you might ask your employees to share their perceptions of their strengths, describe times when they demonstrated their strengths, and explore how their strengths might be used to help others (including coworkers and customers).’

‘As a leader, you meld organization and personal identities by hiring, training, and compensating employees whose personal identity melds with the identity of the organization or its subparts.’

Source:

Dave Ulrich and Wendy Ulrich (2010). The Why of Work: How Great Leaders Build Abundant Organizations That Win.