Listen to your customers
‘Agile teams believe that customer feedback is better than management hunches for determining which innovation efforts are most important and how best to adapt them.’
Speed is not the point, quality is
‘Agile teams do not use sprints to make people work harder or faster. They use sprints to get faster feedback from real customers (external or internal) about what those customers truly value.’
– Darrell Rigby, Sarah Elk, & Steve Berez, Doing Agile Right: Transformation Without Chaos
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