My key insights:
‘Marketing and sales isn’t about trying to persuade, coerce, or manipulate people into buying your services. It’s about putting yourself out in front of, and offering your services to, those whom you are meant to serve- people who already need and are looking for your services.’
‘When you’re fully self-expressed, fully demonstrating your values and your views, you’ll naturally attract and draw to yourself those you’re best suited to work with, and you’ll push away those you’re not meant to work with.’
‘You must offer what your potential clients want to buy, not what you want to sell or think they should want to buy. You must be able to look at your services from your client’s perspective- their urgent needs and compelling desires.’
‘The greatest strategy for personal and business development on the planet is bold self-expression.’
‘When you’re passionate and excited about what you do and you let it show, it’s attractive. Real passion can’t be faked and there’s nothing more appealing and convincing than knowing someone is speaking from the heart.’
‘All of your sales offers should be proportionate to the amount of trust that you’ve earned.’
‘There are certain people you’re meant to serve and others you’re not. If you can help other professionals attract business through you, you’re creating more abundance for everyone involved.’
‘You are in the business of serving other people as you stand in the service of your destiny and express yourself through your work.’
‘If you’ve been feeling like you can’t, or shouldn’t, be paid to do what you love, you must let that limiting belief go if you’re to be booked solid.’
‘A connection with another human being means that you’re in sync with, and relevant to, each other.’
‘The more you refer to others, the more they’ll be inspired to refer to you.’
‘If you feel called to share a message, it’s because there are people in the world who are waiting to hear it.’
Source
Michael Port (2018). Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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