‘There is always a third-party beneficiary of every sale. Create the win-win-win.’
When you are selling, you are not selling to one, but to all.
‘Increase your success by understanding the motivations of the people you’re selling to.’
There is a reason people do what they do. If you can figure out why they are buying what they are buying, you can sell to them.
‘Retreat, reevaluate, and repproach if you are turned down.’
Rejection means redirection. If you are turned down, it is just the beginning of something better.
‘The smallest tweak in the way you package your ideal can be the difference between success and failure.’
It is not what you do that really matters. It is how you do it that matters.
‘Take the time and spend money to get your product in the hands of your potential customers.’
Invest your resources in quality things, not in quantity things.
‘Don’t forget to ask?’
‘Establish a solid, sustainable personal brand.‘
You are your own brand. How you live your life, what you do, what you don’t do, what you say, what you wear, what you don’t wear, how you treat people, the coffee you drink, everything counts.
‘Focus your resources- time, money, and people- on one area of expertise to build Niche Notoriety.’
Don’t invest in dead businesses. If nothing is going to happen, don’t waste your time.
‘Look for business in all the places; leave no ‘store’ unturned.’
Go to where others don’t want to go. Do what others don’t want to do. When you do, your chances of getting what you are looking for is higher.
‘Marketing is an everyday , everywhere affair.’
Remember, wherever you are, you are selling. You are marketing your product. People are watching you.
‘Create opportunities to meet the people you want to meet.’
Meet them where they are. You need what they have. If you are serious about it, then you must push yourself out of your success zone.
Source:
Christine Clifford (2013). Let’s Close A Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
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