Tag: Ideas

Jay H. Heyman On How To Create Marketing Messages That Actually Get Results

by Bright Osadiaye, posted in Leadership, Management, Personal Development, Workplace Learning
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My SUPER takeaways:

‘Spending forever trying to turn something good into something flawless will almost certainly never get you anywhere.’

‘Knowing who you are lets you understand what you want to communicate; it does not tell you how to communicate. That’s where the idea part comes in.’

‘You need a brief basic summation of what your product/service is, to be used as a strategic direction for the marketing ideas you will be creating.’

‘The more single-minded and unique the strategy, the more likely the ideas you generate will be compelling, persuasive, and unique.’

‘Looking at your audience in various ways will help you define your target: It is not the quantity of people you communicate to, it is the quality.’

‘Pulling back from something outlandish is easier than trying to convince yourself that the dull idea that has appeared in front of you is worthy of pursuing.’

‘The fewer the words you can use to convey your idea, the better. Brevity is the soul of many a good idea. Your aim is to pique the reader’s interest, not bring it to an end.’

‘Avoid safe, familiar, lackluster words. If you think you have heard it before, you have.’

‘When you are about to produce your good idea you will have doubts and misgivings.’

‘When you come up with your good ideas, do not dilly or dally. Circumstances may suddenly change, rendering your good idea worthless.’

Source

Jay H. Heyman (2008). All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

‘How To Get Buy-In For Your Ideas’

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by KATRIN BOLOVTSOVA on Pexels.com

No one knows everything. If you want to get results, move ahead, you need other people.

‘To get other people to buy into your ideas, you need to buy in first- or, … you need to convince up!’

‘Trying to build buy-in without understanding the prevailing mood of your audience is like walking into a funeral whistling ‘I’m walking on sunshine.’

‘No matter how good you might think your idea or initiative is, the only thing that matters when it comes to buy-in is how your audience feels.’

‘So much often remains unsaid in conversation, and the more you can do to demonstrate your sensibility to the unspoken stuff, the more likely you are to build real connection through your listening.’

‘We all experience mood swings; we all have our good days and our bad; we all say and do things we regret the next day. Being intentional enables us to chart a steady course in the face of these challenges.’

‘Catalyst don’t rest until they see the change become reality. Catalysts are true influences.’

‘Just as an inclusive mindset looks for differences, an abundance mindset adopts the view that conflict is a good thing. It’s a path to growth.’

‘At its core, an abundance mindset requires us to have great trust in our ability to achieve a good result without having control over the final outcome.’

‘Every time you seek to influence others to take action around an idea or initiative, you have to choose to influence them through ‘win me’ approach. You have to choose to be collaborative. You have to choose to be a champion of buy-in.’

‘A Great idea will stay just that- an idea- unless you can get others to work with you to turn it into reality.’

Source:

Simon Dowling (2020). Get Heard Get Results: How to Get Buy-In for Your Ideas and Initiatives