How To Build A Real Business

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When you see something great, a great mind is behind it. Nothing happens by accident.

If you want to build a great business, you must take care of your people, your money, and your customers.’

Remember, according to Kevin Cope, ‘Cash is the fuel that drives a business.

A primary purpose of any business is to produce a return on the investment of its stockholders (owners or shareholders).’

Employees can impact asset strength by doing anything that benefits cash position.’

‘The productivity of employees reflects how much work employees can accomplish and is often affected by the tools and technology they have and the training and education they receive.’

Employees can improve asset ultilization by eliminating inefficient or nonproducing assets, getting more productivity from existing assets, making business processes more efficient, and by working to use personal time more effectively.’

People are the most important resource for any company. Employees and customers are two important shareholders to your business.’

Your customers are your lifeblood of your business. You should focus on your customers more than on your competitors.’

Customers buy more than just products. They purchase trustworthiness, convenience, prestige, or a memorable experience. Determine what your customers are buying.’

Companies known for excellence in one driver usually excel in others.’

Everything you do to impact profit– primarily increasing sales or reducing expenses, including cost of goods sold- influences the bottom line of your income statement.’

Source

Kevin Cope (2012). Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company

What Great Salespeople Know

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‘Now is the time to think: service before sales.’

‘When you think yes! you will see the possibilities, not the impossibilities.’

Your belief and your belief system are the roof of your sales success, or the bane of your failure.’

‘You’ll know your voice when you hear it. It will speak to you before you ever say a word.’

You cannot deny the power of laughter as a universal bond from human to human and from human to sales order form.’

‘Lowest price always means lowest profit. Value trumps price.’

Your customer wants to do business with a somebody not a nobody.’

‘Your value-based information, your exceptional service, and your quality of product and person determine your brand, your name, and your fate.’

‘When you let your positive words and actions speak for themselves, your reputation will rise in the process.’

‘When you combine your belief, your attitude, your preparation, your value, and your assertiveness, the outcome is predictable: more sales.’

Assertive presentations start with questions, offer unchallengeable proof in the middle, and end with a customer commitment that you have earned.’

‘The more you put value in terms of how they win, how they profit, and how they produce, the more it will be perceived as true value, or real value. And in the end, the value that you receive back will be the order. That’s value.’

Source

Jeffrey Gitomer (2013). Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales… Now and Forever