Tag: Customer Care

10 Essentials For Achieving Success, According To Martha Stewart

by Bright Osadiaye, posted in BriSights, Health & Well-Being, Leadership, Management, Personal Development, Workplace Learning
Photo by Nataliya Vaitkevich on Pexels.com

‘Build your business around something that you love-something that is inherently and endlessly interesting to you.’

‘Focus your attention and creativity on basic things, things that people need and want. Then look for ways to enlarge, improve, and enhance your Big Idea.’

‘Create a business plan that allows you to stay true to your Big Idea but help you focus on the details. Then remain flexible enough to zoom in or out on the vital aspects of your enterprise as your business grows.’

‘By sharing your knowledge about your product or service with your customers, you create a deep connection that will help you learn how best to build and manage your business.’

‘Use smart, cost-effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique and special about your business or service.’

‘Quality should be placed at the top of your list of priorities, and it should remain there. Quality is something you should strive for in every decision, every day.’

‘Seek out and hire employees who are brimming with talent, energy, integrity, optimism, generosity. Search for advisors and partners who complement your skills and understand your ideals.’

‘When faced with a business challenge, evaluate or assess the situation, gather the good things in sight, abandon the bad, clear your mind, and move on. Focus on the positive. Stay in control, and never panic.’

‘In business, there’s a difference between a risk and change. A well-calculated risk may very well end up as an investment in your business. A careless change can cause it to crumble. And when an opportunity presents itself, never assume it will be your last.’

‘Listen intently, learn new things every day, be willing to innovate, and become an authority your customers will trust. As an entrepreneur, you will find great joy and satisfaction in making your customers’ lives easier, more meaningful, and more beautiful.’

Source

Martha Stewart (2005). The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business

What You Need To Know About Marketing

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Vitaly Gariev on Pexels.com

‘Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up.’

‘Marketing needs to be the buyer expert, not just the product expert.’

‘Marketing generates attention of the many people who make up a buyer persona, whereas sales communicates with one potential customer at a time, putting the buying process into context.’

‘Educate and inform instead of interrupt and sell.’

‘Smart companies understand that people have choices of whom to do business with, and they are transforming the way they sell and service to customers.’

‘Great service means more repeat sales and happy customers sharing their experience, which results in faster growth for your company.’

‘Customer service is how an organization helps customers before, during, and after a purchase and can range from customer support and handling complaints to professional services that enhance a product experience.’

‘When a company delivers a fantastic experience to the market, it serves as the best sales strategy there is.’

‘Each time you email a customer, you should be providing content of value. You should always be giving more than you are taking in a relationship with a customer.’

‘Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary. They need to facilitate the sale, not control the information.’

‘While marketing is the provision of content to many potential customers, sales and service are now about the provision of content to buyers one at a time based on their needs.’

Source:

David Meerman Scott (2014). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business