How To Build A Real Business

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When you see something great, a great mind is behind it. Nothing happens by accident.

If you want to build a great business, you must take care of your people, your money, and your customers.’

Remember, according to Kevin Cope, ‘Cash is the fuel that drives a business.

A primary purpose of any business is to produce a return on the investment of its stockholders (owners or shareholders).’

Employees can impact asset strength by doing anything that benefits cash position.’

‘The productivity of employees reflects how much work employees can accomplish and is often affected by the tools and technology they have and the training and education they receive.’

Employees can improve asset ultilization by eliminating inefficient or nonproducing assets, getting more productivity from existing assets, making business processes more efficient, and by working to use personal time more effectively.’

People are the most important resource for any company. Employees and customers are two important shareholders to your business.’

Your customers are your lifeblood of your business. You should focus on your customers more than on your competitors.’

Customers buy more than just products. They purchase trustworthiness, convenience, prestige, or a memorable experience. Determine what your customers are buying.’

Companies known for excellence in one driver usually excel in others.’

Everything you do to impact profit– primarily increasing sales or reducing expenses, including cost of goods sold- influences the bottom line of your income statement.’

Source

Kevin Cope (2012). Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company

10 Essentials For Achieving Success, According To Martha Stewart

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Build your business around something that you love-something that is inherently and endlessly interesting to you.’

‘Focus your attention and creativity on basic things, things that people need and want. Then look for ways to enlarge, improve, and enhance your Big Idea.’

Create a business plan that allows you to stay true to your Big Idea but help you focus on the details. Then remain flexible enough to zoom in or out on the vital aspects of your enterprise as your business grows.’

By sharing your knowledge about your product or service with your customers, you create a deep connection that will help you learn how best to build and manage your business.’

Use smart, cost-effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique and special about your business or service.’

‘Quality should be placed at the top of your list of priorities, and it should remain there. Quality is something you should strive for in every decision, every day.’

Seek out and hire employees who are brimming with talent, energy, integrity, optimism, generosity. Search for advisors and partners who complement your skills and understand your ideals.’

‘When faced with a business challenge, evaluate or assess the situation, gather the good things in sight, abandon the bad, clear your mind, and move on. Focus on the positive. Stay in control, and never panic.’

‘In business, there’s a difference between a risk and change. A well-calculated risk may very well end up as an investment in your business. A careless change can cause it to crumble. And when an opportunity presents itself, never assume it will be your last.’

Listen intently, learn new things every day, be willing to innovate, and become an authority your customers will trust. As an entrepreneur, you will find great joy and satisfaction in making your customers’ lives easier, more meaningful, and more beautiful.’

Source

Martha Stewart (2005). The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business