How To ‘Recession-Proof Your Life’

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Building a social media presence that reflects what you offer- and what you want to offer– is a key step toward finding paying customers.’

Mastering the art of pitching yourself and your product to potential clients and bloggers is essential to spreading word about your business and landing paying gigs.’

Saying no to activities and requests that don’t support your priorities is an essential skill that can free up hours of time.’

Failure is an inevitable part of any side-gig pursuit, and learning how to bounce back is essential for success.’

Strategies for resilience vary widely by individual, but include taking a break, getting perspective, trying a new approach, or simply carrying on.’

Side-giggers often help each other, by sharing information, connections, and advice. They also frequently hire each other.’

‘Ideas often grow out of skills gained in full-time jobs.’

‘Successful side-giggers usually spend significant amounts of time honing and testing their ideas.’

Small steps toward building a side-gig can be more productive than big ones.’

For highly targeted businesses, personal connections and referrals can be even more important than a social media presence.’

Source

Kimberly Palmer (2014). The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life

‘The Art Of Modern Leadership’

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‘A leader is anyone who can influence and impact others tbrough their words, actions and behaviours. A modern leader understands the most effective way to lead is by using their head and their heart.’

Modern leadership is not a matter of everyone becoming a CEO but is about shifting our mindset of the impact and influence we have in the world.’

‘Modern leaders are comfortable not having all the answers.’

‘A modern leader will be on the hunt for negative information, understanding good news is much more likely to have reached them quickly than the bad.’

‘Modern leaders are prepared to challenge their assumptions.’

‘To be curious about the world is to truly seek to understand and, importantly, not to understand only some things but any thing.’

‘We can lead with curiosity through building curious cultures, hiring for curiosity, asking questions and listening to learn.’

Wisdom for modern leaders relates to the way we think about the world and the challenges we face.’

Leading with perspective means seeking to understand the context we are leading in, testing our understanding of that context by talking with users, and gathering data to coordinate the best possible actions required.’

Modern leaders have a growth mindset but realise they can be easily triggered- through stress, criticism or challenges– to fall into a fixed mindset that inhibits growth.’

A modern leader understands the impact our emotions and triggers have on our ability to lead and the impact it has on those around us.’

Source

Kirstin Ferguson (2023). Head and Heart: The Art of Modern Leadership