Why You Need A Purpose-Driven Organization

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Shared purpose is democratic. It belongs to everyone and can’t be quantified like pay or ranked in an organization chart. The entry-level employee can be just as invested in an organization’s purpose as the CEO.’

Being invested in a purpose means knowing why you’re here and what you’re doing is of value. It means you are part of a shared journey. It means you understanding how your personal purpose connects with the corporate purpose- your work magnifies your life.’

‘You can’t fake purpose.’

Without a shared purpose, employees see their relationship with a company as transactional- working for pay and whatever psychological reward comes with doing a job.’

‘Without a shared purpose, things get even worse on the management side: Management and executives also treat work as transactional, getting the most work for the least cost in the name of efficiency.’

‘… your work magnifies your life.’

Employees in a purpose driven organization transcend the transactional. They see their daily efforts building something bigger than themselves.’

‘Having a higher purpose means attracting the most valuable and hard-to-get employees.’

‘Purpose is reinforced by strong peer relationships.’

Purpose is an organization’s role in society– it’s fundamental, irreductible reason for being.’

‘… Without a clearly articulated and simple purpose, a company will be overcome by purpose-driven competitors who are inherently more efficient.’

‘Purpose is such an important part of being human that if an organization can tap into people’s purpose- knowing why you’re here, knowing what you do is valued, being part of a shared journey- then people will feel attachment far greater than the ordinary.’

Source:

Eric Mosley and Derek Irvine (2021). Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World

The Importance Of Social Recognition

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‘Giving recognition and thanks for a job well done promotes happiness in both the recipient and the giver.’

‘Social recognition serves as a healthy-living routine for company culture. It promotes only desired behaviors and discourages superfluous or unhealthy behaviors.’

‘Recognition by peers is one sign that the company’s culture has spread from the elite to the majority.’

‘When peers recognize each others’ contributions, they build trust. Silo walls fall, and information flows more freely.’

‘In a knowledge economy, almost all work is collaborative, that is, social.’

‘The most valuable actions should be recognized, recorded, and retrievable.’

‘Social recognition cultivates a culture of recogniton among employees, management, and executive leadership.’

‘A clear global strategy requires a clear outcome.’

‘Reputation management is no longer a simple matter of ‘managing up’ or becoming the boss’s favorite, but about cultivating a continuous positive conversation with the community.’

‘A global strategy creates a single recognition brand and vocabulary.’

‘Strategic recognition aligns company culture with geographic, national, and even demographic cultures. The company’s most important values are understood by everyone…’

‘Recognition is, like engagement, energy, and creativity, measurable but is about more than a single metric.’

Source:

Eric Mosley (2013). The Crowd Sourced Performance Review: How to Use the Power of Social Recognition to Transform Employee Performance