‘A consistent content format makes things easier for you and your audience. They know what to expect and that’s a good thing.’
‘The purpose of creating content is to serve those who consume it.’
‘You should spend five times as long promoting your content as creating it.’
‘The key to creating better content is to create more content. You need to practice, practice, practice.’
‘The secret to coming up with lots of great content ideas is to come up with lots of content ideas period, including bad ones.’
‘If you want more content ideas, consume more content not with the mindset of learning, but with the mindset of sharing.’
‘Your goal with segmentation is simple- make the person receiving each email feel like it was written specifically for them.’
‘Continually offer just a little bit more than you promise. It doesn’t have to be completed to take that much time. But it can make a huge difference and create raving fans!’
‘Don’t pretend your audience’s doubts don’t exist. Don’t sweep them under the rug. Acknowledge them, validate them, make them seen normal. Then share how you and others overcame similar doubts.’
‘People come for the content but stay for the community.’
Source
Matt McWilliams (2023). Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business
‘Business leaders must never forget what a good working environment can do for people. When that work is dignified, challenging, and connected to purpose, it allows individuals to become a better version of themselves.’
A good working environment is a happy place. It is a place where people are not afraid to fail, to make mistakes. It is a place where dreams are born.
‘Leaders can future-proof their company by focusing on employee experience. Work is not just a place to get wrung out so that we have nothing left for our real home.’
Employee experience is not about productivity. It is not about what they do. It is about how they feel about themselves. It is also about how you make them feel.
‘To make work work– be it the literal, physical space or the cultural spirit- leaders must remember that work is a virtual home. It’s a place of learning and growth, community and connection, meaning and purpose and value.’
Work is sacred. It is spiritual. Work means self-expression. Work is not what people do. Work is how people express who they are. If people can’t grow, they will leave you.
‘Create an environment where people feel they belong and have purpose.’
People know what is right for them. They know what is not right for them. If something is not right, or does not feel right, you will see it in how they do what they do.
‘Seek to understand the strengths and aspirations of your people– and empower each one to put them to use!’
You can’t work with people you don’t know. To know them, you must first understand where they are coming from.
‘Listen to your employees and what they’re telling you.’
Listening is not about what you are hearing from your people. It is not about what your people are telling you. Listening is about what they are not saying. To hear everything, you must pay attention to them. You must be there. Be present. Ask questions.
‘A culture of learning, upskilling, and reskilling provides the agility needed to survive and thrive.’
Learning is an opportunity to know more about your subject. It is an opportunity to work with other people, to learn from others, to share knowledge. It is an opportunity to let go of what is no longer serving the organization.
‘When you understand purpose and vision, you crush obstacles in your way- because you can see them.’
When people know why they are doing something, they will make it happen, no matter what.
‘Help employees find their most effective working style and everyone wins.’
‘Appreciation is not just a reward. It’s also saying: I value you. I see you. I am glad to have you in my community. You belong here. We like having you here.’
People don’t need more work. They need more love. If you want them to do more work, then show them more love.
Recognition is about what you do. Appreciation is about who you are.’
People want to be appreciated. If you want it to make sense to them, do it from your heart.
Source:
Jill Popelka (2022). Experience Inc.: Why Companies That Uncover Purpose, Create Connection, and Celebrate Their People Will Triumph
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