Tag: creativity

‘Competing Against Luck’

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Sara on Pexels.com

‘Once you understand the customer’s Job to Be Done, it brings into sharp relief the true competition you face to be hired. This provides critical information for how to innovate to make your solution more attractive than any competitor’s.’

‘Seeing your customer through a job lens highlights the real competition you face, which often extends well beyond your traditional rivals.’

‘Closely studying how customers use your products often yields important insights into the jobs, especially if they are using them in unusual and unexpected ways.’

‘Developing a full understanding of the job can be done by assembling a kind of storyboard that describes in rich detail the customer’s circumstances, moments of struggle, imperfect experiences, and corresponding frustrations.’

‘As part of your storyboard, it’s critically important to understand the forces that compel change to a new solution, including the ‘push’ of the unsatisfied job itself and the ‘pull’ of the new solution.’

‘If the forces opposing change are strong, you can often innovate the experiences you provide in a way that mitigate them, for example by creating experiences that minimize the anxiety of moving to something new.’

‘After you’ve fully understood a customer’s job, the next step is to develop a solution that perfectly solves it. And because a job has a richness and complexity to it, your solution must, too. The specific details of the job, and the corresponding details of your solution, are critically important to ensure a successful innovation.’

‘Processes are invisible from a customer’s standpoint– but the results of those processes are not.’

‘When managers are focused on the customer’s Job to Be Done, they not only have a very clear compass heading for their innovation efforts but they also have a vital organizing principles for their internal structure.’

‘How you solve for a customer’s job will inevitably change over time; you need to build in flexibility to your processes, to allow them to continuously adapt and improve the experiences you deliver.’

Source:

Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan (2016). Competing Against Luck: The Story of Innovation and Customer Choice

Generating More Ideas

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by DS stories on Pexels.com

Ideas are everywhere. But ‘to create something novel, you must know what already exists.’

‘A thorough understanding of the subject matter allows anyone to understand the familiar baseline of their medium.’

‘If seeing something more makes you like it more, how can we use that to create hits?’

‘The more we’re exposed to something, the less we fear it.’

‘Familiarity doesn’t make us like things more. Rather, it makes us fear things less.’

‘The individuals who ultimately become known as creative geniuses know to abandon ideas long before they ever reach this point.’

When you peocess things deeply, you take time to evaluate them, and your competing emotions involving familiarity and novelty come into play.’

‘Experience makes generating ideas easier, but what happens if you don’t have experience?

‘Consumption provides the fuel. But how do you turn that fuel into conscious ideas?’

‘Structure, formulas, patterns, recipes, norms, and so forth aren’t a burden at all; in fact, they’re widely considered tools of the craft.’

‘Creation mostly has to do with the adaptation of something familiar. ‘There aren’t many truly original ideas. Originality and creativity are really just about clever remixes.”

Constraints, in fact, enable a ‘remix culture.’

Source:

Allen Gannett (2018). The Creative Curve: How to Develop the Right Idea, at the Right Time