How To Build Your Business For Longevity

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‘Businesses built for longevity are rooted in a founding story that retains a constant throughline between the past and the future.’

‘Give people more than they imagine is possible. A vigilance for overdelivering is how reputations are born.’

Legacy organizations break stereotypes by operating with a great sense of clarity. They don’t tolerate poor performance, and they don’t sit on their laurels. They do have a sense of priority, importance, and timing.’

Centurions know public impressions rarely match reality or intention. Even the most successful entrepreneurs and philanthropists experience financial setbacks. But as long as they stay the course- and remain open to the wisdom of others- they’ll realize continued success.’

When faced with crises, the most enduring companies often unexpectedly choose the road less traveled. As long as you provide a clear map, you will find that humans are capable of incredible resilience.’

‘The world is in constant flux- technology evolves, societies transform, and laws shift. What stands today is a world unrecognizable from a century ago.’

The true measure of resilience extends beyond your standards and reputation, centering fundamentally on the strength of your relationships when you need them most.’

‘When we are at our best, we are growing. The bitter truth about growth is that when you stop, it’s the start of going backward, and shrinking has already begun.’

‘Brand affinity is one of the most coveted value propositions in business today. Centurions have spent generations cultivating and respecting the sanctity of that bond.’

‘A strong community is a building block for success in life and business.’

‘Be strong stewards of every aspect of your business to preserve it for generations.’

‘Succession will happen one way or another – it’s simply a matter of time.’

Source:

Eric Becker (2025). The Long Game: A playbook of the World’s Most Enduring Companies

How Great Leaders Inspire Their People

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As a leader, you are not leading things. You are leading people. If you want them to follow you, to help you succeed, you must take care of them. You must not abuse them. And you must treat them with love and respect. If not, they are not going to invest in you.

Everything starts with who you are. How you show up, what you do when you are there, and how you talk to them. They matter.

According to Annette Verschuren, ‘The biggest and hardest personal transformation you will need to make in order to be a great leader is shifting from accomplishing things on your own to achieving things through other people.’

‘Puting yourself on the line may look a lot like failure and rejection before it translates into success.’

‘People rarely know what they’re capable of achieving until life puts them to the test. That’s why your success as a leader depends so heavily upon your ability to do just that.’

‘The main thing preventing people from reaching their goals is procrastination- most often in the form of the hunt for a brilliant plan.’

‘In order to quickly move on opportunity, you don’t need to be the smartest, most experienced or best educated person in the room. All you really need is a brazen attitude.’

‘Leadership is about identifying and creating opportunity, and setting a bold vision. No one will give permission to do this; you need to give yourself permission.’

‘Great leaders don’t fixate on being bad or good. They focus on being better. Focusing on getting better is the first step in effecting tangible, positive change. And getting results is what ultimately gives a leader her power.’

‘Taking the time to truly understand yourself and your values is profoundly important to your professional success.’

‘Knowing and consciously embodying your core values gives you the emotional strength, certainty and decisiveness of a credible leader that others will follow.’

‘Your ability to be successful as a leader is directly tied to your ability to stay organized.’

Source:

Annette Verschuren (2016). Bet on Me: Leading and Succeeding in Business and in Life