Want To Close More Deals, Read These Sales Wisdom From Christine Clifford

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Vitaly Gariev on Pexels.com

‘There is always a third-party beneficiary of every sale. Create the win-win-win.’

When you are selling, you are not selling to one, but to all.

‘Increase your success by understanding the motivations of the people you’re selling to.’

There is a reason people do what they do. If you can figure out why they are buying what they are buying, you can sell to them.

‘Retreat, reevaluate, and repproach if you are turned down.’

Rejection means redirection. If you are turned down, it is just the beginning of something better.

‘The smallest tweak in the way you package your ideal can be the difference between success and failure.’

It is not what you do that really matters. It is how you do it that matters.

‘Take the time and spend money to get your product in the hands of your potential customers.’

Invest your resources in quality things, not in quantity things.

‘Don’t forget to ask?’

‘Establish a solid, sustainable personal brand.‘

You are your own brand. How you live your life, what you do, what you don’t do, what you say, what you wear, what you don’t wear, how you treat people, the coffee you drink, everything counts.

‘Focus your resources- time, money, and people- on one area of expertise to build Niche Notoriety.’

Don’t invest in dead businesses. If nothing is going to happen, don’t waste your time.

‘Look for business in all the places; leave no ‘store’ unturned.’

Go to where others don’t want to go. Do what others don’t want to do. When you do, your chances of getting what you are looking for is higher.

‘Marketing is an everyday , everywhere affair.’

Remember, wherever you are, you are selling. You are marketing your product. People are watching you.

‘Create opportunities to meet the people you want to meet.’

Meet them where they are. You need what they have. If you are serious about it, then you must push yourself out of your success zone.

Source:

Christine Clifford (2013). Let’s Close A Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause

What You Need To Know About Marketing

by Bright Osadiaye, posted in Health & Well-Being, Improve Academy, Leadership, Management, Personal Development, Workplace Learning
Photo by Vitaly Gariev on Pexels.com

‘Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up.’

‘Marketing needs to be the buyer expert, not just the product expert.’

‘Marketing generates attention of the many people who make up a buyer persona, whereas sales communicates with one potential customer at a time, putting the buying process into context.’

‘Educate and inform instead of interrupt and sell.’

‘Smart companies understand that people have choices of whom to do business with, and they are transforming the way they sell and service to customers.’

‘Great service means more repeat sales and happy customers sharing their experience, which results in faster growth for your company.’

‘Customer service is how an organization helps customers before, during, and after a purchase and can range from customer support and handling complaints to professional services that enhance a product experience.’

‘When a company delivers a fantastic experience to the market, it serves as the best sales strategy there is.’

‘Each time you email a customer, you should be providing content of value. You should always be giving more than you are taking in a relationship with a customer.’

‘Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary. They need to facilitate the sale, not control the information.’

‘While marketing is the provision of content to many potential customers, sales and service are now about the provision of content to buyers one at a time based on their needs.’

Source:

David Meerman Scott (2014). The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business