The question is, ‘How can you guard yourself against defeat and take advantage of the opportunities the enemy offers?’
According to Sun Tzu, ‘Attack him where he is unprepared, appear where you are not expected.’
‘Take advantage of the enemy’s unpreparedness, make your way by unexpected routes, and attack him where he has taken no precautions.’
‘If your opponent is of choleric, seek to irritate him. Pretend to be weak, that he may grow arrogant.’
‘To secure ourselves against defeat lies in our hands, but the opportunity of defeating the enemy is provided by the enemy himself.’
‘If you know the enemy and know yourself, you need not fear the result of a hundred battles.’
‘Successful, dynamic businesses have unifying, purposeful objectives. Less successful businesses have vague description of their solutions and lack differentiation.’
‘If you can’t articulate your plan, you’ll have big problems.’
‘Cross-functional training and unity will help your business overcome threats and advance forward.’
‘Agility is a primary advantage of small businesses, when contrasted with the competition.’
‘You cannot enter into alliances until we are acquainted with the designs of our neighbors.’
Source:
Becky Sheetz-Runkle (2014). The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
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