How To Co-Create Your Dream Company

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If you want to achieve real things in your life, get out there and work with other people.

If you really want to do it, according to David Nour, ‘Teams will be comprised of passionate evangelists; leaders must direct them to evangelize with specificity and a focus on outcome.’

‘The organizational structure of the future will put customers at the center, with resources aligned around them via interdisciplinary centers of excellence.’

Support and help recipients of your value as they progress from one stage of the journey to the next; make each transition a positive experience.’

‘Listening louder to the environment expands an organization’s capacity to find and prioritize information relevant to adaptive innovation.’

Rapidly validate critical assumptions about market signals to eliminate non-starters for innovation and identify emerging trends with high potential to disrupt your business.’

Moving forward with pilots and prototypes rather than full-blown launches allows you to evolve with more agility and efficiency.’

Every organizational function must evolve to support Co-Creation of value and integration of marketing communications so that those messages stakeholders pull toward themselves are coherent across all channels.’

Use leading drivers to give you sufficient advance notice to make strategic decisions and course corrections.’

Companies need to leverage technology to provide leading drivers of consumers’ evolving needs.’

Agility and rapid response are critical to leading the internal organizational shift toward a Co-Create approach, especially when you encounter resistance to change.’

Source

David Nour (2017). Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

Going Beyond Great

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Greatness is possible. You can do it if you believe in yourself, if you think you can do it.

Greatness is possible if you are willing to do the work. To get there, you have got to change how you see yourself.

And ‘to go beyond great, companies today must do good and maximize their TSI (Total Societal Impact), a goal that over the long term will enable them to also grow shareholder returns.’

Attracting and inspiring talented young employees won’t be enough for most companies to meet their talents needs. Companies must take steps to teach their existing workforce new skills and behaviors, what some have termed upskilling.

‘In the years ahead, companies must thrive with talent, putting people and their needs first rather than regarding them as resources to exploit.’

Companies can’t take their people for granted if they hope to succeed with always-on transformation- they have to make them their central focus.’

Transformation must become an always-on proposition, an essential part of operating your business.’

‘Winning at such an endurance contest means building up a fundamentally new kind of transformation capacity inside your organization.’

Companies can’t just attend to their people (the heart of traditional, best-practice transformation). They have to make the heart their central focus by attending to purpose, culture, empathy, and leadership.’

‘With change initiatives shifting, overlapping with, and impacting one another, companies and leaders must fundamentally reset their and the organization’s ambitions (the head part of traditional transformation). They must articulate a far broader, more comprehensive understanding of where they’re going over the long term as well as how they’ll prioritize and focus to reach this desired state.’

‘To execute ongoing always-on transformation, companies must double down on agile and build an even nimbler set of hands by cultivating new capabilities and adopting strong governance models.’

‘To go beyond great, leaders must feel comfortable with handling both elements of a binary, and they must help their people feel comfortable as well.’

Source

Arindam Bhattacharya, Nikolaus Lang, and Jim Hemerling (2020). Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution