Why You Should Bet On Yourself First

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This is the truth: ‘If you don’t bet on yourself, if you do not believe in yourself, if you do not believe in what you are doing, no one is going to bet on you.

If you want people to bet on you, you must first bet on yourself. In Suneel Gupta’s book Backable: The Surprising Truth Behind What Makes People Take a Chance on You, this is what makes people take a chance on you:

‘I think it’s pretty hard to fake real passion. You have a sense that they have really dug deep on something and they are hoping to dig deeper. That it’s something where there’s real passion behind it as opposed to just kind of the flavor of the mouth.’- John Palfrey

‘Different is oftentimes way more compelling than better. Because different sticks. Different is memorable. Different matters. Different isn’t based on some other conception of something. If you have the chance, be different, not better.’- Ann Miura-Ko

‘People don’t really like numbers. Numbers are very important, but they don’t remember numbers. Numbers don’t reach your heart. When you reach somebody’s heart, that moves them to do things or to not do something.’– Brian Grazer

‘It’s not really worth talking about what’s going to happen in years three to five, because you got to go do years one and two anyway … Let’s not spend too much time talking about a future that we have to earn the right to.’- Any Dunn

‘Deep empathy is a really critical factor. It’s empathy, not just observation. Observation is data, but empathy, really, is walking the walk with others and understanding not just pain points, but how they are living their lives.’- Tina Sharkey

‘You need to do whatever it takes to convince me, or the powers that be. If there’s an idea that you really believe in, you need to do whatever it takes to get us to do it. You should burn down your car in the parking lot, if you think I’m making a stupid mistake. And if you don’t … it’s your fault for giving up too easily.’- Peter Chernin

‘The business of venture capital asks us to be looking for what is possible today but highly relevant tomorrow. To find that balance you have to have both a vision for the future and then a practical approach to what you are going to do in the next twelve months. When I think about something that’s backable, we are looking for the balance of both.’- Kirsten Green

Source

Suneel Gupta (2021). Backable: The Surprising Truth Behind What Makes People Take a Chance on You

How To ‘Turn Your Passions Into Profits’

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‘A consistent content format makes things easier for you and your audience. They know what to expect and that’s a good thing.’

‘The purpose of creating content is to serve those who consume it.’

‘You should spend five times as long promoting your content as creating it.’

‘The key to creating better content is to create more content. You need to practice, practice, practice.’

‘The secret to coming up with lots of great content ideas is to come up with lots of content ideas period, including bad ones.’

‘If you want more content ideas, consume more content not with the mindset of learning, but with the mindset of sharing.’

‘Your goal with segmentation is simple- make the person receiving each email feel like it was written specifically for them.’

‘Continually offer just a little bit more than you promise. It doesn’t have to be completed to take that much time. But it can make a huge difference and create raving fans!’

‘Don’t pretend your audience’s doubts don’t exist. Don’t sweep them under the rug. Acknowledge them, validate them, make them seen normal. Then share how you and others overcame similar doubts.’

‘People come for the content but stay for the community.’

Source

Matt McWilliams (2023). Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business