Scaling is not about speed. It is about purpose. Do not scale your business if you don’t have a purpose, if you do not know what you want, who your customers are, or what you stand for.
When it comes to ‘scaling for success,’ Jan Cavelle writes, ‘Business without any purpose may advance in many ways in life, perhaps financially or socially, or by providing external validations of power, money and fame. They will not authentically advance you or give you a feeling that you have achieved something that truly matters.’
‘Always be clear where your business is going and why it matters to you.’
‘Business that have not clarified the correct problem will ultimately fail.’
‘Connect with the people running the course and get to know them; look at the companies who have been through the course before.’
‘Be alert to, and ready to grab all opportunities.’
‘As a leader, you need to surround yourself with people who are good at what they do. You cannot micromanage everything yourself.’
‘Work out where you want to go. Seek mentors who are expert in one field, not in everything. Surround yourself with experts in their own lanes.’
‘Have clarity, be it on vision or expectations, and share openly. Inboarding is critical. Get rid of internal terrorists, however well they perform, as fast as possible.’
‘Help employees figure out where they want to go and support them to get there.’
‘Be authentic, be real and treat your customers the same to create real fans.’
‘Develop a need in your customer by providing meaningful experiences.’
Source:
Jan Cavelle (2021). Scale for Success: Experts Insights into Growing Your Business
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