10 ‘Enduring Strategies For Turbulent Times’

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Public policy and business environment suffer because of globaloney. People with more exaggerated views of the levels of globalization also see globalization as more harmful, fueling pressures for protectionism.’

The laws of globalization provide a stable foundation on which strategies can be constructed even in the midst of an antiglobalization backlash.’

‘Since the return of the millennium, growth rates have diverged between advanced and emerging economies, with emerging economies taking of while growth in advanced economies has been sluggish.’

‘While trade may not gain grow twice as fast as GDP over an extended period, there is still large, untapped potential for trade depth to increase.’

‘Since emerging economies lag far behind advanced ones on the depth of their information, people, and capital flows, further development in emerging economies could power large increases in these aspects of globalization.’

‘As globalization has come under pressure, business leaders are thinking through how to adjust their international strategies in response to the changing environment.’

Boosting adaptation can help firms deal with globalization- related headwinds.’

Adaptation adjusts to differences to expand the score over which aggregation and arbitrage strategies can be successfully employed.’

Aggregation exploits similarities across countries to create value from scale and scope economies. This is the primary international strategy for most incumbent multinationals from advanced economies.’

Incumbents will need to preserve their aggregation advantages while shoring up weaknesses on arbitrage and becoming better adapted in key emerging markets.’

Source

Pankaj Ghemawat (2018). The New Global Road Map: Enduring Strategies for Turbulent Times


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