‘Your chances of success increase significantly when you are passionate about your work. Pay attention to what gets you excited and engaged. Is there a subject you can’t stop talking about?’
‘Keep your options open and understand business model basics. You may start with services, and then see the potential of products. Try to remain flexible enough to evolve and avoid traps.’
‘Attention is a powerful asset. Experiment with ways to earn attention and be ready to convert it into a business opportunity.’
‘Look for opportunity to create something useful and solve a problem. Quick income schemes come and go. Utility endures.’
‘Be yourself, even if it means looking like amateur for a while. A lack of polish can make your work relatable and unique.’
‘Circumstance is an amazing teacher. Get started quickly and solve problems as they arise so you’re not wasting time or worrying unnecessarily.’
‘If you have demand and are unsure of how to price your work, raise your prices with each new project until you find a ceiling.’
‘Time is the new wealth. Starting today, you can decide to make it grow.’
‘Be prepared to pivot. Just because a business model works doesn’t mean it’s the only path. Keep your options open and look for models that align with your values.’
‘The people who are interested in your work are a source of innovation and opportunity. Listen to them and ask them what they want or need.’
Source
Lee LeFever (2020). Big Enough: Building a Business That Scales with Your Lifestyle
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