Ideas are everywhere. But ‘to create something novel, you must know what already exists.’
‘A thorough understanding of the subject matter allows anyone to understand the familiar baseline of their medium.’
‘If seeing something more makes you like it more, how can we use that to create hits?’
‘The more we’re exposed to something, the less we fear it.’
‘Familiarity doesn’t make us like things more. Rather, it makes us fear things less.’
‘The individuals who ultimately become known as creative geniuses know to abandon ideas long before they ever reach this point.’
When you peocess things deeply, you take time to evaluate them, and your competing emotions involving familiarity and novelty come into play.’
‘Experience makes generating ideas easier, but what happens if you don’t have experience?
‘Consumption provides the fuel. But how do you turn that fuel into conscious ideas?’
‘Structure, formulas, patterns, recipes, norms, and so forth aren’t a burden at all; in fact, they’re widely considered tools of the craft.’
‘Creation mostly has to do with the adaptation of something familiar. ‘There aren’t many truly original ideas. Originality and creativity are really just about clever remixes.”
Constraints, in fact, enable a ‘remix culture.’
Source:
Allen Gannett (2018). The Creative Curve: How to Develop the Right Idea, at the Right Time
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