Success comes from knowing what you are doing, why you are doing it. If you do not know why you are doing what you are doing, you are not going anywhere.
For example, according to Simon Sinek, ‘When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need.’
‘Leadership requires people to stick with you through thick and thin.’
‘Leadership is ability to rally people not for a single event, but for years.’
‘In business, leadership means that customers will continue to support your company even when you slip up.’
‘Companies and organizations with a clear sense of WHY never worry about it. They don’t think of themselves as being like anyone else and they don’t have to ‘convince’ anyone of their value.’
‘We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.’
‘Great organizations become great because the people inside the organization feel protected.’
‘Great organizations not only excite human spirit, they inspire people to take part in helping to advance the cause without needing to pay them or incentivize them in any particular way.’
‘Clarity of purpose, cause or belief is important, but it is equally important that people hear you.
‘A leader with a cause, whether it be an individual or an organization, must have a megaphone through which to deliver his message.’
Source:
Simon Sinek (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action
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